Education
Ph.D., Arizona State University, 2002; MBA, University of Toledo, 1990; B.A., University of Michigan, 1988

 

Research Areas
Marketing management: Market strategy and performance relationships, brand equity and brand community, sponsorship effects on brand image; Consumer behavior: Brand image and personality, retail design atmospherics, role of emotions and expectations

 

Academic Positions
Arizona State University: 2006-present. Previous Appointments: University of Arizona, University of North Carolina-Charlotte

 

Career and Professional Awards; Teaching Awards

2018      Recipient, University Outstanding Faculty Advisor, Pitchfork Awards

2017      Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business

2016      Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2015      Finalist, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2015      Nominee, Associated Students of ASU Centennial Professorship Award

2014      Finalist, University Outstanding Faculty Advisor, Pitchfork Awards

2014      Nominee, Associated Students of ASU Centennial Professorship Award

2013      Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business

2013      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2013      Nominee, Associated Students of ASU Centennial Professorship Award

2012      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2011      Recipient, Huizingh Outstanding Honors Professor, W. P. Carey School of Business

2010      Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2009      Recipient, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business

2009      Recipient, W. P. Carey School of Business Faculty Advisor of the Year Award

2008      Finalist, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business

2008      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2000      Recipient, John W. Teets Outstanding Graduate Student Teacher Award, W. P. Carey School of Business

1999      Finalist, College of Business Outstanding Graduate Student Teacher Award

1999      Recipient, Outstanding Graduate Student Teacher Award Department of Marketing

1997      Recipient, College of Business Outstanding Graduate Student Teacher Award

 

Professional Leadership
Vice Chair Communications, Sports and Special Events Special Interest Group, American Marketing Association, 2004-2006

 

Corporate and Public Sector Leadership
Director, Marketing Communications, Edison Industrial Systems Center, Toledo, OH

 

Representative Publications
Eaton, John P. and Michael P. Mokwa (2008), "Conventional Validity of Economic Impact Studies: Lessons Learned on the Road to the Super Bowl," 2008 Sport Marketing Association Annual Conference.

Eaton, John P. and Michael P. Mokwa (2007), "Collegiate Athletic Marketing Practices: The Effect of Moderators on the Relationship between Market Orientation and Performance," 2007 Sport Marketing Association Annual Conference.

Eaton, John P. and Michael P. Mokwa (2006), "Measuring Performance in Collegiate Athletics: Conceptualizing Beyond Convention," 2006 Sport Marketing Association Annual Conference.

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